Primary Colours
Dark Green and Warm White are the primary colours for Healthy.
In colour, the logotype and tagline should always appear in one of these colours, preferably placed over the other. In most cases, this will be in Warm White on a Dark Green background.
Dark Green
- Pantone
- 323
- CMYK
- C100M35Y55K28
- RGB
- R7G77B73
- Hex
- #074d49
Screen
Warm White
- Pantone
- Warm Grey 1 @ 10% Tint
- CMYK
- C2.5M1.7Y1.7K0
- RGB
- R242G239B238
- Hex
- #f2efee
Screen
Secondary Colours
The brighter secondary colours should be used to add small bursts of colour, highlighting smaller areas or as an accent. The main example is the use of the icons, which appear in an assortment of the secondary colours.
Avoid using the secondary colours as a dominant colour, and never set the logotype or tagline in them.
Purple
- Pantone
- 2124
- CMYK
- C60M40Y0K0
- RGB
- R115G117B255
- Hex
- #7375ff
Screen
Blue
- Pantone
- 279
- CMYK
- C75M18Y0K0
- RGB
- R38G155B255
- Hex
- #269bff
Screen
Cyan
- Pantone
- 311
- CMYK
- C65M0Y11K0
- RGB
- R26G236B255
- Hex
- #1aecff
Screen
Green
- Pantone
- 360
- CMYK
- C65M0Y90K0
- RGB
- R79G190B67
- Hex
- #4fbe43
Screen
Notes
Spot colour application
When specifying colours for spot colour reproduction, such as offset printing, PANTONE® values are to be specified.
Process colour application
When specifying colours for process reproduction, such as press advertising, CMYK values are to be specified.
Electronic application
When specifying colours for electronic reproduction, such as web or multimedia applications, RGB values are to be specified.
Paint finishes
Gloss, satin and matt paints are available and should be specified to match the PANTONE® specification.