3.1

Primary Colours

Dark Green and Warm White are the primary colours for Healthy.

In colour, the logotype and tagline should always appear in one of these colours, preferably placed over the other. In most cases, this will be in Warm White on a Dark Green background.

Dark Green

    Print

  • Pantone
    323
  • CMYK
    C100
    M35
    Y55
    K28
  • Screen

  • RGB
    R7
    G77
    B73
  • Hex
    #074d49

Warm White

    Print

  • Pantone
    Warm Grey 1 @ 10% Tint
  • CMYK
    C2.5
    M1.7
    Y1.7
    K0
  • Screen

  • RGB
    R242
    G239
    B238
  • Hex
    #f2efee
3.2

Secondary Colours

The brighter secondary colours should be used to add small bursts of colour, highlighting smaller areas or as an accent. The main example is the use of the icons, which appear in an assortment of the secondary colours.

Avoid using the secondary colours as a dominant colour, and never set the logotype or tagline in them.

Purple

    Print

  • Pantone
    2124
  • CMYK
    C60
    M40
    Y0
    K0
  • Screen

  • RGB
    R115
    G117
    B255
  • Hex
    #7375ff

Blue

    Print

  • Pantone
    279
  • CMYK
    C75
    M18
    Y0
    K0
  • Screen

  • RGB
    R38
    G155
    B255
  • Hex
    #269bff

Cyan

    Print

  • Pantone
    311
  • CMYK
    C65
    M0
    Y11
    K0
  • Screen

  • RGB
    R26
    G236
    B255
  • Hex
    #1aecff

Green

    Print

  • Pantone
    360
  • CMYK
    C65
    M0
    Y90
    K0
  • Screen

  • RGB
    R79
    G190
    B67
  • Hex
    #4fbe43
3.3

Notes

Spot colour application

When specifying colours for spot colour reproduction, such as offset printing, PANTONE® values are to be specified.

Process colour application

When specifying colours for process reproduction, such as press advertising, CMYK values are to be specified.

Electronic application

When specifying colours for electronic reproduction, such as web or multimedia applications, RGB values are to be specified.

Paint finishes

Gloss, satin and matt paints are available and should be specified to match the PANTONE® specification.