2. Logo

It is important that use of the Healthy Collective logo is consistent and considered to provide a recognisable and professional appearance.

It can be paired with the ‘It’s good to be healthy’ tagline, and in it’s optimum application, used with the icon system.

Download Logo Suite

2.1

Logotype

The logotype is the default expression of Healthy Collective.

It is set in a tweaked version of the brand typeface Cooper BT, it has been adjusted for improved appearance and to form a succinct mark.

2.2

Tagline

It’s good to be healthy. The tagline speaks to both Healthy Collective’s mission, and the company itself.

A formal lockup with the logotype gives the tagline equal weight.

2.3

Clearspace

Clearspace ensures that there is always adequate space around the logo when placed amongst other elements.

The logotype, and tagline lockup, are based on an underlying grid with the optical height of each line of text defined as 3Y and the space between each as 1Y. Based of those measurements, the clearspace should be the equivalent of 6Y on all sides.

Logotype

Tagline Lockup

2.4

Minimum Size

For optimum legibility, the logotype should not appear less than 10.5mm high (28.5mm high with clearspace included).

2.5

Co-Branding

When appearing as a co-brand, the qualifier “A part of the” is added to the left of the logotype, in line with Healthy.

It is set in Rational Text Medium, aligned right, with font size and line spacing the equivalent of 2Y. It is spaced 2Y from the left of the logotype.